Nayland Smith is a veteran in the digital space. He has worked with multi-billion-dollar firms to bring many products to market. His experiences in digital span various industries from finance to healthcare. Nayland Smith worked with firms such as Dow Jones and Brown Brothers Harriman where he managed highly skilled Designers and Engineers to produce and maintain digital financial products. In his work with start-up companies, he developed new business lines within the media space by leading teams in product development, marketing and sales. As a digital products enthusiast, he has architected new digital businesses in the mobile and web space which attracted millions of end users and drove millions of dollars in revenue.
Nayland Smith is credited for building a digital agency traditional media companies. He has been celebrated for the development of digital strategies that led to successful product and campaign launches in digital audio streaming, social networking and mobile app products. As a strategist, he has developed and managed strategic partnerships with companies like AOL, iHeart, Triton Digital and Google and many more. He’s led major digital campaigns for powerhouse agency -Grey Advertising that included tours with global corporate leaders such as Oracle and Bank of America just to name a few. Nayland Smith holds a bachelor of science degree in Public Health from Rutgers University and a master’s degree in Management and Finance from Harvard University.
In this new role with GSAPP, Nayland Smith will serve as Chief Digital Strategist and Director of Innovation and Corporate Relations, and he will develop long-term strategic plans for the creation and organization of the new Center of Applied Psychology & Innovation (CAPi) and expansion of GSAPP's training from a state/regional audience to a national audience. The innovation division will develop technology products and programs that will create new opportunities to advance the methods of delivering training and preparedness of current and future professionals in the field of psychology. Nayland will also serve as the architect of new digital products that will serve to connect GSAPP programs to new sources of funding from the corporate sector.